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教授简介
陈 宇新博士现任长江商学院市场营销学访问教授,纽约大学市场营销学副教授. 陈宇新博士是国际营销学及管理学顶级刊物《营销科学》(Marketing Science) 的领域编辑 (Area Editor) ,《管理科学》 (Management Science) 和《数量营销和经济学》 (Quantitative Marketing and Economics) 的副编辑 (Associate Editor),《营销学研究期刊》(Journal of Marketing Research) 和《营销学期刊》(Journal of Marketing)的编委会成员。
他的研究成果发表在《营销科学》,《营销学研究期刊》,《管理科学》,《数量营销和经济学》等国际一流营销学期刊中。
主要研究领域
数据库营销, 互联网营销, 定价, 零售,竞争战略, 贝叶斯实证模型,行为经济学,社会营销
学术成就
INFORMS 2001 John D.C. Little《营销科学》及《管理科学》最佳营销学论文奖。
INFORMS 2001 Frank M. Bass 最佳营销学博士论文奖。
主要学术成果
- Chen, Yuxin and Z. John Zhang (2008), "Dynamic Targeted Pricing with Strategic Consumers," forthcoming at International Journal of Industrial Organization.
- Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang (2008), “A Theory of Combative Advertising,” forthcoming at Marketing Science.
- Bhardwaj, Pradeep, Yuxin Chen and David Godes (2008) "Buyer-Initiated vs. Seller-Initiated Information Revelation," Management Science, 54, 6, 1104-1114.
- Chen, Yuxin, Sha Yang and Ying Zhao (2008), “A Simultaneous Model of Consumer Brand Choice and Negotiated Price,” Management Science, 54, 3, 538-549.
- Chen, Yuxin and Sha Yang (2007), "Estimating Disaggregate Models Using Aggregate Data through Augmentation of Individual Choice," Journal of Marketing Research, 44,613-621.
- Villanueva, Julian, Pradeep Bhardwaj, Sridhar Balabsuramanian and Yuxin Chen (authors are in random order, equal contribution) (2007), “Customer Relationship Management in Competitive Environments: The Positive Implications of a Short-term Focus”, Quantitative Marketing and Economics, 5, 99-129.
- Chen, Yuxin and Jinhong Xie (2007), "Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage," Marketing Science, 26, 1, 52-66.
- He, Chuan and Yuxin Chen (2006) "Managing E-Marketplace: A Strategic Analysis of Non-Price Advertising," Marketing Science, 25(2), 175-187.
- Chen, Yuxin, Sridhar Moorthy and Z. John Zhang (2005), "Research Note – Price Discrimination after the Purchase: Rebates as State-Dependent Discounts," Management Science, Vol. 51, No 7, 1131-1140.
- Chen, Yuxin and K. Sudhir (2004), "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Quantitative Marketing and Economics, 2, 233-255.
- Yang, Sha, Yuxin Chen and Greg Allenby (2003), “Bayesian Analysis of Simultaneous Demand and Supply," Quantitative Marketing and Economics 1,3, 251-275. (Lead Article) (equal contribution; published with three commenting articles by Patrick Bajari, Steven Berry, and Jean-Pierre Dubé and Pradeep K. Chintagunta, and a reply from the authors.)
- Shoemaker, Robert, Debanjan Mitra, Yuxin Chen and Skander Essegaier (2003), "A Comment on: ‘Price-Endings When Prices Signal Quality’," Management Science, 49,12, 1753-1758.
- Chen, Yuxin, Ganesh Iyer and Paddy Padmanabhan (2002), "Referral Infomediaries," Marketing Science, 21, 4, 412-434.
- Chen, Yuxin and Ganesh Iyer (2002), "Consumer Addressibility and Customized Pricing," Marketing Science, 21, 2, 197-208.
- Chen, Yuxin, Chakravarthi Narasimhan and Z. John Zhang (2001), "Consumer Heterogeneity and Competitive Price-Matching Guarantees," Marketing Science, 20, 3, 300-314.
- Chen, Yuxin, Chakravarthi Narasimhan and Z. John Zhang (2001), "Individual Marketing with Imperfect Targetability," Marketing Science, 20, 1, 23-41 (Winner of Frank M. Bass Award and John D.C. Little Award).
- Chen, Yuxin, James D. Hess, Ronald T. Wilcox and Z. John Zhang (1999), "Accounting Profits versus Marketing Profits: A Relevant Metric for Category Management," Marketing Science, 18, 3, 208-229.
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