荆兵  JING Bing
  • 罗切斯特大学博士
  • 长江商学院市场营销助理教授
  • E-mail: bjing@ckgsb.edu.cn
 
长江商学院
教授简介
荆兵博士2001年毕业于罗切斯特大学并获得商业管理博士学位,他本人还在美国先后获得了两个研究生学位。荆兵博士目前已在包括《管理信息系统学刊》、《管理科学》、《市场营销科学》、《数量营销与经济学》、《经济学与管理策略学刊》等一流学术期刊上发表过多篇论作。
 
主要研究领域
Product differentiation (e.g., horizontal, vertical, and discrete-choice models), economics of information (e.g., consumer search and price dispersion), electronic commerce and information systems.
 
学术成就
His prior work has appeared or will appear in leading academic journals such as Management Science, Marketing Science, Quantitative Marketing and Economics, Journal of Economics and Management Strategy, Journal of Management Information Systems, and Economics Letters, and Marketing Letters. He serves on the editorial board of Marketing Science. His honors include Beta Gamma Sigma, Who's Who in Business Higher Education, Who's Who in America, etc.
 
主要学术成果

主要发表论作
1. Adoption of Internet-based Product Customization and Pricing Strategies, (joint with Rajiv Dewan, and Abraham Seidmann) Journal of Management Information Systems, Fall 2000.
2. Product Customization and Price Competition on the Internet, (joint with Rajiv Dewan, and Abraham Seidmann), Management Science, Aug. 2003.
3. On the Profitability of Firms in a Differentiated Industry, Marketing Science, May-June 2006.
4. Network Externalities and Market Segmentation in a Monopoly, Economics Letters, April 2007.
5. Product Differentiation under Imperfect Information: When does Offering a Lower Quality Pay? Quantitative Marketing and Economics, forthcoming, March 2007.
6. Finite Brand Loyalty and Equilibrium Price Promotions, (joint with Zhong Wen), Journal of Economics and Management Strategy.
7. Putting One-to-One Marketing to Work: Personalization, Customization and Choice, Marketing Letters(forthcoming).

已提交的论文
1. Product Line Equilibrium in a Sales Model, (joint with John Zhang).
2. User Learning Costs, Product Differentiation, and Interface Design.
3. Sales with Capacity Constraints.
4. Network Externality, Quality Asymmetry, and Product-Line Design.
5. Screening R&D Targets for Product Innovation.
6. Bundling Complementary Goods.

曾获荣誉
Beta Gamma Sigma.
Who's Who in Business Higher Education
Who's Who in America

 
 
 
 
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