Jing Bing
"Customer recognition in experience versus inspection good markets," was accepted for publication at Management Science.
"Lowering Customer Evaluation Costs, Product Differentiation and Price Competition," Marketing Science on Jan 5, 2015.
Sun Baohong
Customer-Centric Marketing: A Pragmatic Framework with Ravi R. The MIT Press. Spring of 2016.
“Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter.” Sunder Kekre, Liye Ma, and Baohong Sun. Forthcoming at Marketing Science.
“Implications of Self-Control of Vice Goods on Price and Promotion Effects.” Brett Gordon and Baohong Sun. Forthcoming at Marketing Science.
“An Empirical Analysis of Consumer Purchase Decisions under Price-Discrimination Bucket Pricing.” Yacheng Sun, Shibo Li, and Baohong Sun. Forthcoming at Marketing Science.
“A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes.” Brett Gordon and Baohong Sun. Marketing Science, 2015, 34(3), 452–70.
