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2025 CKGSB Quantitative Marketing Summer Workshop

发布时间:2025年06月24日

Venue: CKGSB Shanghai Campus (闵行区申长路988弄虹桥万科中心5号楼1-2层)

Time: July 10, 2025

Morning

8:30am-9:20am: Gui Liberali (Erasmus)

Attention and Reach in Social Networks

9:30am-10:20am: Jinzhao Du (HKU)

To Each Their Own: Personalized Product Offerings in Competition

10:30am-11:20am: Limin Fang (UBC)

The Effect of Quality Disclosure on Firm Entry and Exit Dynamics: Evidence from Online Review Platforms

11:30am-12:20pm: Jungju Yu (KAIST)

Communicating Attribute Importance under Competition

12:20pm-2:00pm: Lunch

Afternoon

2:00pm-2:50pm: Xinlei Chen (CKGSB)

Do Accessibility Features Improve the Outdoor Mobility for People with Disabilities: An Empirical Study on Amap

3:00pm-3:50pm: Yuetao Gao (Xiamen)

Product Line Pricing of Luxury Goods and Counterfeits

4:00pm-4:50pm: Jia Liu (HKUST)

Decoding the Sales Impact of Persuasive Strategies in Livestream Selling

5:00pm-5:50pm: Chunhua Wu (UBC)

Economics of Agentic Customer Service: A Field Experiment on Returnless Refunds in E-Commerce

5:50pm-8:00pm: Dinner

Registration

Interested researchers are welcome to attend. There is no registration fee, but please indicate your name, title and affiliation by sending a brief email (with Subjectline “Attending the CKGSB Summer Workshop”) to Ms. Dongmei LAN at dmlan@ckgsb.edu.cn