Li Yang
1.“How Pop Mart Won Young Customers in a Fragmented Attention Economy,” Harvard Business Review, July 2025
Sun Baohong
1. Brand Intelligence: Navigating the Transformation in the AI and Web3 Era, forthcoming, Springer Nature, end of 2025.
Xi Kaiyuan
1. A rater-reader inconsistency: Underjudging the influence of price in consumer ratings. Hsee, T., Zeng, Y. & Hsee, C.K. (forthcoming). Psychology and Marketing.
Zhu Rui
1. 朱睿 （2025）“商业向善：思维框架+行动地图”，哈佛商业评论中文版，2025年9月，52-63.
