Liang Chao
1.With Huang Tingliang, Yu Yimin, “The value of “Bespoke”: Demand Quantity Learning, Preference Learning, and Consumer Behaviors,” under major revision with Management Science.
2.With Metin Çakanyildirim, Suresh P. Sethi, “The Role of Consumer Behavior on Product Innovation: An Operations Management Perspective”, under major revision with Production and Operations Management
